AdMaxim CEO Sultan Khan wrote a thought leadership piece on programmatic native for Adobe's CMO.com.
In a piece entitled Programmatic And Native Say I Do, he laid out the importance of matching contextual relevance in native advertising. He also touched on the opportunities afforded by Dynamic Creative Optimisation of native formats - updating headline text or native images based on different factors such as a user's location, site or app context, or other external factors such as events, weather conditions or stock prices.
CMO.com is a site created by Adobe as a forum for thought leadership content written by marketers.
Click here to read the article on CMO.com.