Leading ad tech industry publication ExchangeWire has published a piece by AdMaxim's CEO Sultan Khan on the opportunity afforded by native and programmatic.
The piece, entitled Native And Programmatic: No Longer a Pipe Dream, focuses on the evolution of native advertising from a niche to a core part of brands' programmatic advertising strategies.
The piece identifies some of the key drivers behind this change, including adoption of native formats by major industry players such as Google and changes to the real-time bidding protocols to incorporate native formats.
The piece then looks forward to the marriage of contextual and audience data to make native advertising formats as relevant as possible.
Click Here to read the article on ExchangeWire.