Company

native.ly is a dedicated division of AdMaxim, a leading global mobile programmatic technology platform. native.ly was set up to have a specific focus on native advertising as we believe native represents the future of our industry.

Having a division entirely focused on native with an offering that can be used as a standalone enables us to drive rapid innovation from a technology and service point of view. The structure we have created is that of a startup being incubated within an existing company.

The benefit for our customers is that they can benefit from that innovation whilst also being able to access AdMaxim's market leading campaign management technology and global team of digital specialists, account managers and developers all helping to make things happen.  

Technology

native.ly benefits from an exclusive license to AdMaxim's proprietary programmatic technology platform. This incorporates numerous modules including a native ad builder, demand side platform connected to numerous supply sources, tracking and analytics platforms as well as a fully featured data management platform. It is dedicated in house technology, constantly being developed, that ensures native.ly has a differentiated place in the market. 

 

Services Offered

Enterprise Self-Service Platform - Self-service clients benefit from direct access to native.ly's full native advertising technology stack. Clients also benefit from dedicated account management and technical support. 

Managed Service Campaigns - For clients that don't have the resource or inclination to manage campaigns on a self-serve basis, we offer a dedicated campaign management team that assist with the full campaign management cycle: from strategy and planning, through to activation, optimisation and subsequently insights and learnings for future activity. 

Creative & Editorial Services - native.ly has full access to AdMaxim's dedicated creative production and development team, for the creation of bespoke content experiences, including unique formats such as native.ly Content Hub and native.ly Sponsored Post. native.ly can also assist brands with the production of branded editorial content including multimedia content. 

Service Commitments 

native.ly is committed to high quality digital advertising practices. Accordingly, we subscribe to the following commitments to our advertisers:

  • Whitelist and private marketplace delivery availability
  • Dedicated support through chat, email and in person
  • Full post-campaign analysis provided to our managed clients